Online Marketing Executive
|Company Name:||Alshaya Group|
|Employment Type:||Full Time|
|No. Of Vacancies:||1|
Victoria’s Secret is the leading specialist retailer of lingerie and beauty products, dominating the market with modern, fashion-inspired collections, fragrances, cosmetics, celebrated supermodels and world-famous runway shows and creating products on the forefront of fashion and innovation.
The vision of the business is to create a brand with high emotional content that makes woman feel alluring, sophisticated and forever young – It is all about her! Victoria’s Secret delivers a best-in-class, captivating branded customer experience that builds loyalty, not just through the product but through the customer service experience provided by the in store staff.
The Online Marketing Executive is responsible for supporting the timely and effective delivery of all marketing programs and initiatives, collaborating closely with colleagues within to operate within the guidelines of both Alshaya and our host brand.
Create and activity/content calendars across relevant social and CRM channels.
Plan and implement full CRM programme including promotional & automation email strategy, push notifications & SMS campaigns.
Liaise with the brand merchandising team for relevant buys to be reflected in social calendars
Ensure all published digital content is in line with host brand and Alshaya guidelines
Adopt a localised consumer relevant approach to ensure audience engagement and build brand equity.
Bring plans/strategies to life in a customer centric OMNI channel approach
Measure campaign/strategy impact linking back to business/marketing objectives
Measure, monitor and produce reports on owned channels activity/growth
Act as the interface and single point of contact for digital content within internal and external stakeholders
You will have/be:
Display passion about the brand and an understanding of our customers
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Knowledge of ad serving tools (e.g., DART, Atlas)
Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills