|Company Name:||McCann Health|
|Employment Type:||Full Time|
|No. Of Vacancies:||1|
|As an Account Director at McCann Health, your role would involve overseeing and managing client relationships and leading strategic initiatives for various accounts. Your primary responsibility would be to ensure the successful execution of marketing and advertising campaigns while maintaining client satisfaction and achieving business objectives. Although specific responsibilities may vary depending on the project and account, the following are typical job responsibilities for an Account Director at McCann Health:|
Client Relationship Management: Build and maintain strong relationships with clients, serving as the primary point of contact. Understand their business objectives, marketing goals, and challenges to develop effective strategies and solutions.
Strategic Planning: Develop strategic marketing plans aligned with clients’ objectives. Identify opportunities for growth and provide recommendations on campaign strategies, target audience, messaging, and budget allocation.
Project Management: Lead cross-functional teams to execute marketing campaigns from concept development to final delivery. Ensure projects are delivered on time, within budget, and meet quality standards. Monitor project progress and provide regular updates to clients.
Team Leadership: Manage a team of account executives, coordinators, and other professionals. Provide guidance, mentorship, and support to facilitate their professional growth and maximize their performance.
Financial Management: Oversee account budgets and financial performance. Develop accurate cost estimates, negotiate contracts, and ensure profitability. Identify opportunities to upsell and expand services with existing clients.
Market Research and Analysis: Conduct market research, competitor analysis, and industry trend analysis to stay updated on the healthcare landscape. Utilize insights to develop effective marketing strategies and tactics.
Collaboration: Collaborate with internal teams, such as medical, creative, digital, and strategy, to develop integrated marketing solutions that meet clients’ needs. Foster a collaborative work environment to drive innovation and deliver exceptional results.
Reporting and Analytics: Track and analyze campaign performance using relevant metrics and analytics tools. Generate reports to assess the effectiveness of marketing efforts and provide actionable insights and recommendations to clients.
New Business Development: Participate in new business pitches and proposal development. Identify new business opportunities and contribute to the development of marketing strategies to win new clients.
Compliance and Regulatory Guidelines: Ensure compliance with relevant industry regulations, such as MOH, DHA, DOH, SFDA guidelines and legal requirements, in all marketing and advertising activities.