Social Media Consultant
|No. Of Vacancies:
|Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication and business strategy firm with offices in major cities throughout North America, Europe, the Middle East and Asia. APCO combines a global perspective with local expertise to help clients around the world manage challenges, opportunities, perceptions and reputations. APCO clients include corporations and governments; industry associations and nonprofit organizations; and many of the top companies on the Fortune 500. The firm is a majority women-owned business.
About APCO in the Middle East and North Africa
Home to some of the fastest growing economies in the world, the Middle East and North Africa region has a pivotal role to play in driving global conversations – from environmental policies to religion and pop culture. The UAE and Saudi Arabia are clear leaders in this equation, although the wave of innovation continues to transcend borders.
APCO launched its regional operations in 2006 in Dubai. Growing from a team of less than 10 consultants, APCO today has over 200 people from 26 countries working in teams across Dubai, Abu Dhabi, Riyadh, Manama and Kuwait and our projects take us to countries across the region and the Levant. APCO was awarded Best Agency in the Middle East by PRWeek in 2019 and Best Agency to Work for: EMEA Network by PRovoke Media in 2017 and 2019.
With a portfolio of over 100 clients, APCO’s MENA offices deliver public relations and digital communication support across health, food, consumer & retail, finance, technology, real estate & hospitality, non-profit and public affairs practices. The region also offers specialized services, created for the Middle East, such as our Build-Operate-Transfer (BOT) model and our Compass and License to Operate offerings.
In addition, APCO’s global AI Comms Lab, a first-of-its-kind innovation center which utilizes artificial intelligence to build and protect the reputations of major global brands, governments and organizations is driven from the Dubai office.
From helping governments connect with the private sector and civil society, to supporting the Pope’s historic visit to the region and launching iconic brands and destinations, we understand the nuances of the MENA region and pride ourselves on making an impact.
The Social Media Consultant is responsible to create appealing content for the company’s social media presence, including maintaining social media channels updated and brand-focused, and looking for new social media avenues and ways of connecting with audiences.
Primary duties and Responsibilities
Manage company social media content development for channels including Facebook, Instagram, LinkedIn, Youtube,Twitter and some other platforms
Engage in social media presence creation on new and emerging social media platforms
Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
Work as part of a team to develop large social media strategies and campaigns
Propose new ideas and concepts for social media content
Analyze and report audience information and demographics, and success of existing social media projects on a monthly basis
Manage social media communications
Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits
As per the Direct Manager’s requests
Content writing skills
Graphic design skills
Strong Communication skills
Idea presentation skills
Customer service skills
Bachelor’s Degree in Marketing or Equivalent
5-6 years of experience
Fluency in English and Arabic
Prior experience in managing government social media accounts
Knowledge in Hoot suite
The physical abilities needed to perform the duties of this position, in addition to the office climate
Office environment is general office setting
Some travel may be required
Must reside in Abu Dhabi or be willing to relocate
Willing to work additional or irregular hours as needed and allowed by local regulations
work will be at the client offices, pending security clearance