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Product Planning Manager (Cadillac)

Company Name: General Motors
Employment Type:Full Time
Location: Dubai
Experience: 8+ years
Degree: Bachelor
Nationality: Any
No. Of Vacancies:1
Job Description:
The Product Planning Manager works with key stakeholders to define, develop, and gain agreement for class leading products for Cadillac’s Middle East Operations, creating offerings that deliver required business results for GM.

He/ She will own the customer, content, and price positioning of his/her vehicle lines from concept until the VPI (Vehicle Program Initiation)/ PSC (Program Scope Confirmation) gates. Following this, he/ she will effectively handover these (and be a key consultant) to the Cadillac Product Manager/ Marketing Team from the CSO (Contract Sign Off) gate until product launch.

This ensures that Cadillac MEO will have the right Vehicle, for the right Customer, with the right Content, at the right Price.

The function involves
Utilizing specialist knowledge to anticipate the future environment (competition, regulatory, and social) and define relevant portfolio objectives.
Using creative thinking and extensive knowledge base to challenge segment norms and deliver a competitive advantage for each program
Developing a set of balanced program targets and content for each program
Negotiating directly with GM Homeroom teams to ensure that MEO requirements are reflected and implemented on each product program. Creating innovative solutions and recommendations where trade off decisions are required
Working collaboratively with Marketing/ Finance/ Quality teams to ensure timely delivery of Global Vehicle Development Process (GVDP) deliverables  
Effectively sharing complex and detailed information with MEO and GM International leadership to assist key decision making in review forums
Ensuring that product programs are fully defined and approved to enable flawless handover to Product Marketing; and acting as key consultant until product launch.

Key Responsibilities
1. Portfolio Planning (10 %)- Local
Combine research, creative/ analytical thinking to understand underlying segment purchase motivations and how these may evolve in the future   
Help develop Product Portfolio Strategy for 10-year horizon
Drive relevant program approval into Global portfolio plan

2. Define target customer, key competitor and strategic positioning from concept till VPI Gate (30 %) – Local
Develop a detailed understanding of the customer and market drivers
Understand Brand Wins and how they apply to each segment
For New/ Major/ MCM programs until VPI/PSC gates:
Define the ‘Product Story’, ‘Target Customer’ and Key Competitors
Define final content and price positioning   
Define and defend volume recommendations
Determine specific content requirements that reflect MEO market conditions  
3. Develop product content from concept till VPI Gate (30%) – Local
Use strong understanding of the customer and competitors to define content specifications
Take a strategic approach towards optimizing content/ pricing/ profitability while minimizing program complexity

4. Ensure that MEO’s needs are incorporated into the product offering (30%) – Local
Use extensive knowledge of Middle Eastern product requirements and verbal and written communication skills to represent MEO at Global Program forums
Negotiate directly with Homerooms / GMNA Planning to ensure MEO requirements are reflected and executed on each product program
Creatively demonstrate the net worth to MEO and GM of including MEO requirements into the product program

Extensive knowledge of automotive business processes and customer expectations
International experience (ability to negotiate and work effectively with people from other cultures)
Understanding of GM/ competition vehicles’ brand positioning within the region
Cross functional experience – various automotive departments is a plus
Undergraduate degree in Engineering, Business Management, Marketing or similar /MBA preferred

Strong facilitator/negotiator based on sound interpersonal and communication skills
Ability to prioritize and handle many tasks at the same time
Excellent presentation skills
Ability to use knowledge in a manner that is easily understood and compelling
Ability to influence affected stakeholders to move in a common direction
Ability to set high impact objectives and hold people accountable

Tertiary qualifications in Engineering, Business Management, Marketing, or similar
At least 8 years’ automotive experience across several appropriate functions
Extensive knowledge of automotive business processes and customer expectations
Experience in business strategy, organizational change and process revisions

Innovative self-starter
Integrity & trust
Customer focus
Drive for Results
Timely decision making
Functional expertise
Dealing with ambiguity
Business Acumen
Intellectual horsepower
Managerial courage

About GM
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