Product Planning Manager (Cadillac)
Company Name: | General Motors |
Employment Type: | Full Time |
Location: | Dubai |
Experience: | 8+ years |
Degree: | Bachelor |
Gender: | Any |
Age: | Any |
Nationality: | Any |
Salary: | Unspecified |
No. Of Vacancies: | 1 |
Job Description: |
The Product Planning Manager works with key stakeholders to define, develop, and gain agreement for class leading products for Cadillac’s Middle East Operations, creating offerings that deliver required business results for GM. He/ She will own the customer, content, and price positioning of his/her vehicle lines from concept until the VPI (Vehicle Program Initiation)/ PSC (Program Scope Confirmation) gates. Following this, he/ she will effectively handover these (and be a key consultant) to the Cadillac Product Manager/ Marketing Team from the CSO (Contract Sign Off) gate until product launch. This ensures that Cadillac MEO will have the right Vehicle, for the right Customer, with the right Content, at the right Price. The function involves Utilizing specialist knowledge to anticipate the future environment (competition, regulatory, and social) and define relevant portfolio objectives. Using creative thinking and extensive knowledge base to challenge segment norms and deliver a competitive advantage for each program Developing a set of balanced program targets and content for each program Negotiating directly with GM Homeroom teams to ensure that MEO requirements are reflected and implemented on each product program. Creating innovative solutions and recommendations where trade off decisions are required Working collaboratively with Marketing/ Finance/ Quality teams to ensure timely delivery of Global Vehicle Development Process (GVDP) deliverables Effectively sharing complex and detailed information with MEO and GM International leadership to assist key decision making in review forums Ensuring that product programs are fully defined and approved to enable flawless handover to Product Marketing; and acting as key consultant until product launch. Key Responsibilities 1. Portfolio Planning (10 %)- Local Combine research, creative/ analytical thinking to understand underlying segment purchase motivations and how these may evolve in the future Help develop Product Portfolio Strategy for 10-year horizon Drive relevant program approval into Global portfolio plan 2. Define target customer, key competitor and strategic positioning from concept till VPI Gate (30 %) – Local Develop a detailed understanding of the customer and market drivers Understand Brand Wins and how they apply to each segment For New/ Major/ MCM programs until VPI/PSC gates: Define the ‘Product Story’, ‘Target Customer’ and Key Competitors Define final content and price positioning Define and defend volume recommendations Determine specific content requirements that reflect MEO market conditions 3. Develop product content from concept till VPI Gate (30%) – Local Use strong understanding of the customer and competitors to define content specifications Take a strategic approach towards optimizing content/ pricing/ profitability while minimizing program complexity 4. Ensure that MEO’s needs are incorporated into the product offering (30%) – Local Use extensive knowledge of Middle Eastern product requirements and verbal and written communication skills to represent MEO at Global Program forums Negotiate directly with Homerooms / GMNA Planning to ensure MEO requirements are reflected and executed on each product program Creatively demonstrate the net worth to MEO and GM of including MEO requirements into the product program Knowledge/Education: Extensive knowledge of automotive business processes and customer expectations International experience (ability to negotiate and work effectively with people from other cultures) Understanding of GM/ competition vehicles’ brand positioning within the region Cross functional experience – various automotive departments is a plus Undergraduate degree in Engineering, Business Management, Marketing or similar /MBA preferred Skills: Strong facilitator/negotiator based on sound interpersonal and communication skills Ability to prioritize and handle many tasks at the same time Excellent presentation skills Ability to use knowledge in a manner that is easily understood and compelling Ability to influence affected stakeholders to move in a common direction Ability to set high impact objectives and hold people accountable Experience: Tertiary qualifications in Engineering, Business Management, Marketing, or similar At least 8 years’ automotive experience across several appropriate functions Extensive knowledge of automotive business processes and customer expectations Experience in business strategy, organizational change and process revisions Competencies: Innovative self-starter Integrity & trust Customer focus Drive for Results Timely decision making Functional expertise Dealing with ambiguity Business Acumen Intellectual horsepower Managerial courage About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. |