Head of Marketing
|Home Box Concept
|No. Of Vacancies:
|The job holder will be responsible for implementing marketing strategies to develop the Home Box Concept in line with the Concept objectives and ensuring that positioning of the brand is consistent throughout the region and new markets
Develop Concept/ Brand attributes and positioning strategy in line with the Concept objectives
Ensure that the entire brand building strategies/exercise is implemented across all the territories/Business
Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with concept objectives
Develop/maintain a website for the brand that is in line with Home box brand image
Plan with Public relation agencies for PR and media coverage in line with Business Head, Group Corporate communication & PRO
Create opportunities for Cross Promotion (i.e., Banks, Airline) and co-branding
Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends
Budgeting & Planning
Prepare the annual marketing budget for the Concept in consultation with the management team and allocate resources to territories/brands with the breakup in terms of season, campaign, media etc
Prepare annual marketing calendar and Product specification catalogs
Review the budgets and make recommendations to the management as deemed necessary
Report on the utilization of the Budgets periodically
Digital Marketing (SEM / SEO / Display / Remarketing / App Marketing)
Develop and Execute Digital Marketing Strategy for Home Box across Paid Performance & Organic channels
Maintain the Digital Marketing Activity Calendar & Budgets to plan and execute all branding & communication required with external resources – Creative, Media, PR & Digital to meet deadlines at all the times.
Offline Brand & Digital Campaigns across YouTube / Large Display Publishers
Expert ability in Facebook/Instagram/LinkedIn advertising, copying, ad design & Optimization.
Owner of Website Funnels & Hygiene Metrics of the website
Owner of Tech enhancements and new roadmap items for Home Box website
Understand the optimization steps in terms of reaching the right audience, acquiring potential customers & keeping the CAC in control.
Measure & report performance of all marketing campaigns and assess against goals (ROI and KPIs)
Monitor trends in online community tools, trends and applications.
Prepare daily, Weekly & monthly reports with insights on campaigns.
Monitor the competition and be aware of market changes and developments.
In Store / Outdoor: Media Planning, Advertising & Agency Management
Ensure All aspect of imaging – Store windows, Visuals, Banners, Posters, Shelf takers are in line with the “Image” of the brand and target the appropriate audience.
Liaise with the advertising agency on the optimal spend of the Media Budgets for the Season/ Territory and Brand
Plan and manage the seasonal photo shoots with the advertisement agency including coordination between buyers, Retail ops, designer agencies and photographers
Design, write, and oversee the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides
Review the effectiveness of advertisement promos and take corrective actions
Set agency deliverables with respect to the brand’s communication strategy
Responsible for all approvals on the brand and marketing in coordination with brand/ concept head
Managing Team, set annual performance goals, monitor performance and provide constructive feedback to improve performance.
Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart
Brand Management, Budgeting and Costing
Consumer / Market Research Methodologies
Local Market Retail Scenario Understanding
Resource Management & People Management
Excellent grasp of social media/website metrics and best practices with Specific exposure to digital marketing, new media and e-channel management
Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs.
Excellent communication skills, demonstrated poise, tact and diplomacy.
Experience managing external vendors (e.g. Google, Facebook) and agencies (e.g. media, social).
Fluent in English, written and Spoken. Arabic knowledge is a plus