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Director Marketing

 
Company Name: SITA
Employment Type:Full Time
Location: Dubai
Experience: 12-15year
Degree: Bachelors Degree
Gender:Any
Age:Any  
Nationality: Any
Salary:Unspecified
Job Description:
About Us
We are the happiness committee who will create a healthy work-life balance in the workplace.
Our Vision Help stave off stress and burnout and provide a healthy balance between work and personal life
WHY SHOULD YOU BE INTERESTED?
With us there are no limits for people looking to explore the edges of possibility and beyond. Together, we Go.Far.
Challenge Our people take on some of the biggest challenges in our industry. They aren’t afraid to think bigger, work harder and deliver smarter solutions that are continuously transforming air travel.
Opportunity Taking on these challenges opens up a world of opportunities for our people. We make sure they have the chance to develop their skills, explore new horizons and grow their careers on a global scale.
PURPOSE
You will support the achievement of SITA’s business strategy the 3-year business plan and SRM objectives by prioritising managing and implementing regional marketing plans worldwide that aggressively drive and support the achievement of the revenue and growth objectives associated with all sales regions.
Key Responsibilities
Develop an overall Regional Marketing Strategy and vision in order to provide consistency and alignment of projects and strategic initiatives;
Manage the integration of marketing plans across the regions the business unit and corporate marketing to ensure proper coordination and execution of regional marketing initiatives;
Provide strong marketing leadership and drive the planning and execution of all regional marketing plans. This includes advertising PR events branding customer seminars direct marketing campaigns web-based activities collateral production and internal communication marketing intelligence and planning;
Lead and manage all marketing activities in the regions and ensure effective deployment of regional marketing resources and budget to support the achievement of commercial targets as defined by corporate objectives;
Define track and measure a contact strategy for our top customers (200) to improve the quality of our contacts and to refine our communications strategy (online/offline) by ensuring our global and regional marketing activities target the right person at the right time with the right message;
Approve hiring local PR agencies to ensure Corporate/Regional messages are effectively distributed around the world;
D rive the implementation and manage the effectiveness of global and local marketing programmes and take any actions as necessary to support the growth required;
Define track and measure the impact of regional activities on sales results drive achievement of key performance metrics which will ensure visibility of tangible value to sales & relationship management;
Work with regional sales teams to evaluate customer needs gather marketing intelligence which can be translated by the BU’s into tangible solutions and product features to develop new integrated solutions expected by the customers;
Validate the regional analysis of customers of the main competitors operating in the region (eg product range price strategy sales and marketing infrastructure financial alliances and position strengths and weaknesses) with the aim of proposing account protection plans;
Lead the implementation and support of a Crisis Management policy/process in the Geo.
Experience
12-15 years of marketing communications internal communications or PR experience preferably in telecommunications IT air transport or travel industries
Solid experience in Project Management
Strong in analysing complex situations and providing sound recommendations
Solid experience in managing customer-facing events and meetings
Experience of managing virtual teams and cultural diversity
Experience with latest PC tools including web technologies
Knowledge & Skills
Strong customer service skills and service orientation
Understand and manage properly cultural diversity in team
Works effectively in and across complex organisations and is at ease managing and effectively operating within a matrix organisation
Uses business processes to her/his advantage to obtain results
Able to deploy and unify resources from different organisation to achieve targets
Education & Qualifications
Master’s degree in Business or Marketing
MBA &/or Master in Marketing from a reputable/recognized University is a must
Profession
Marketing Generalist Regions
Work Location
Middle East, India & Africa-United Arab Emirates-Dubai
Schedule
Full-time
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