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CRO Specialist

Company Name: Al Futtaim Private Company LLC
Employment Type:Full Time
Location: Dubai
Experience: 2+ years
Degree: Bachelor
Nationality: Any
No. Of Vacancies:1
Job Description:
What you will do
Conduct in-depth analysis of website performance using various analytics tools.
Identify conversion rate bottlenecks and usability issues on our digital platforms.
Develop and execute A/B testing and multivariate testing experiments to optimize conversion rates.
Collaborate with the design, development, and product teams to implement CRO strategies effectively.
Analyze user feedback and behavior to identify opportunities for improvement.
Monitor industry trends and best practices to stay updated on CRO techniques and technologies.
Provide data-driven insights and recommendations to enhance user experience and conversion rates.
Regularly report on key metrics, experiment results, and ongoing progress to stakeholders.
Required skills to be successful
Advanced understanding of Web Analytics such as Google Analytics, Adobe Analytics etc. and Behavioral Tools such as Hot Jar, Content square etc. for in-depth quantitative and qualitative analysis of on-site usage and behavioral patterns.
Deep understanding on UI/UX best practises, Persuasion techniques and E-commerce Marketing concepts & KPIs for achieving online conversion goals
Hands-on experience on conversion optimization testing tools like Optimizely, AB Tasty, Dynamic Yield etc.
Minimum Experience and Knowledge:
Arabic Speaking (Mandatory)
E-com experience is a must (2+ years)
Understanding of Ecom mechanics (relation between different KPIs)
Knowledge of web design principles, user experience, and user interface best practices.
Strong analytical skills and ability to interpret complex data sets.
Bachelor’s degree in Marketing, Business, Statistics, or a related field.
Proven experience in conversion rate optimization, A/B testing, and usability testing.
Proficiency in using tools such as Google Analytics, Algolia, Optimizely, VWO, or similar.
Excellent communication skills, both written and verbal.
Ability to work collaboratively in a team environment